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Celebrate Towel Day & Help Shelters

ASHEVILLE, NC — On Towel Day, May 25, 2022, The Turkish Towel Company will donate a towel to numerous shelters for every towel sold on its website. These organizations include Asheville Humane Society, Brother Wolf Animal Rescue, Coastal Women’s Shelter, SafeHOMES/Rape Crisis Center, Shepherd’s House, Union County Community Shelter and Western Carolina Rescue Mission. The Fletcher-based company aims to raise awareness of the increasing need for basic items, like towels, in animal rescue centers and homeless shelters.

Towel Day is celebrated every year on 25 May as a tribute to Douglas Adams, author of The Hitchhiker's Guide to the Galaxy. On Towel Day, fans carry their towels with them in reference to the Guide’s assertion that “a towel… is about the most massively useful thing an interstellar hitchhiker can have.”

“In the book, the towel has both practical and psychological value, as it provides warmth, can be used for multiple purposes and offers a sense of home, no matter where you are,” states Barton Brass, CEO of The Turkish Towel Company. “We thought Towel Day was an excellent opportunity to help raise awareness about the need for towels in shelters and rescue centers in our surrounding community.”

Around the world, the day is marked with pictures posted by people of their towels with a #TowelDay hashtag on social media. 

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About The Turkish Towel Company

The Turkish Towel Company has established itself as a leading hospitality and direct-to-consumer towel brand. Based in Fletcher, North Carolina, the company was founded on the desire to create the world’s perfect towels that combine incredible durability, superior absorbency and exceptional softness. Our mill is family-run and woman-owned by co-founder Seher Gürgün, a fourth-generation weaver. The Turkish Towel Company’s Oeko-Tex certified towels and robes are found in many of the world's most prestigious hotels, resorts, spas and historic inns. Visit

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